
Red Bull Vodka Is a Nightlife Staple — Even if the Brand Refuses To Admit It
In 2021, Red Bull executives visited a San Francisco bar, Butter, where the combination of Red Bull and vodka was allegedly popularized in the ‘90s. The energy drink company had paid for Butter’s owners to create a neon sign stating, “Original Home of the Red Bull Vodka.”
“They said that they are really proud of the relationship,” says Vlad Cood, one of the bar’s owners. “They were just really happy to know that we were one of the original accounts, and we are still here, and we are still doing the same thing.”
The Red Bull brand hasn’t always celebrated use of the drink as a mixer, however, despite Red Bull Vodka — or Vodka Red Bull, as it’s also commonly referred to — becoming a nightlife staple.